If your business operates on a local or regional level, your sprinkler service local SEO is essential to the success of your company. Being found in the local search results for the sprinkler repair and irrigation installation services you provide is how you attract website traffic, generate leads, and book jobs and service calls.
Local search engine optimization for sprinkler companies is straightforward, as you are simply trying to rank ahead of the local competition in the Maps results and outperform the national brands in the standard search results for keywords indicative of seeking a local solution.
Being such a competitive online marketing strategy, your business stands a much better chance of achieving top ranking results when you know what to do to best prepare your website to perform at its best in the search results.
From on-page optimization tips to help your blog content attract organic visitors to off-page activities like link building and citation listings, knowing what contributes to pleasing Google’s search algorithm can give you a major advantage.
To help you better understand how to optimize your website for the best results, here are some sprinkler service local SEO tips to put into action immediately.
Create and Optimize a Google My Business Profile
The fastest way to the top of Google’s local search results is by optimizing your Google My Business profile. If you haven’t created one yet, you can do so at no cost. You will want to have a dedicated Google account set up to access all of their tools and features.
Start by completing all of the required information, taking the time to fill out every section with as much detail as possible. For example, if they are allowing you to put in your house of operation, do so. They are asking for it because it helps them provide their users with the most accurate and complete information available.
A profile that is empty and not complete is viewed differently than a profile with all sections filled out with detailed information. Once you have the basic information completed you can enhance your listing by focusing on the following optimization tips:
- Constantly ask your sprinkler service customers to leave a review on your Google My Business page, and respond to each one. Google’s algorithm takes reviews into consideration when displaying its Maps results.
- Use the “Posts” feature to keep your feed full of special offers, announcements, and business information like photos, employee profiles, and other information your customer base will be interested in.
- Optimize your business description for your main service keyword and location. For example, “sprinkler installation in [location]” or “irrigation repair in [location]” are considered main service keywords.
Collect Consistent Reviews from Sprinkler Customers
This was touched on above, but it deserves its own section because of how important this is for local SEO, especially in terms of the Google Maps results. Reviews serve two purposes:
Social Proof: Consumers are naturally attracted to businesses that have impressive reviews. The brain is conditioned to associate a large number of reviews with good service. Having more reviews on your listing than your competitors will draw more clicks and calls away from the other options.
SEO: Google’s local search algorithm takes a lot of factors into consideration, including the number of reviews you have, how frequently you receive them, when the last review was left, and the average star rating.
Some ways to help secure more sprinkler service Google reviews include:
- Always ask for reviews in person at the completion of the job or service call.
- Include a call-to-action at the bottom of all email and invoice communication, welcoming feedback and reviews, with a direct link to your Google Business profile.
- Be sure to respond to each one, even if negative, as this shows potential customers that you care and take feedback seriously.
Focus on Optimizing for Local Keywords
The keywords that your website content and blog posts target need to be relevant to local customers. After all, if someone located in another area is reading your content it’s very unlikely that they will convert into a customer.
Your sprinkler business operates in a limited capacity, location-wise, so it’s important to create your keyword strategy around the area you service. While Google has a keyword tool that is designed for its pay-per-click advertisers, it can be used to help spark some ideas.
Also, Google’s autocomplete can be used to find variations of terms that you feed with your base keywords. The best way to get your seed keywords is by using logical thinking. If someone in Tampa is looking for an irrigation company to install a sprinkler system they are going to search “sprinkler installation in Tampa” or “irrigation company in Tampa” to find available options. Those would be keywords you want to rank for as they have intent to hire.
Another great source of valuable keyword data is from Google Search Console. It’s free to link your website, and it gives you access to when your website is displayed in the search results, what terms triggered it to show up and at what position it was shown. You can also view click-through numbers and percentages.
Look for terms that are triggering your content to show up that are not currently being optimized, and you will see your impressions increase as well as your traffic numbers. By constantly optimizing terms that are on the brink of breaking page one your leads and customer acquisition numbers will naturally increase over time.
Create Location Pages and Interlink Them to Your ‘About’ Page
One way to attract more traffic from your area is to create separate location pages for each city, town, county, etc. that your sprinkler company provides its service in. These pages should have content that is unique and optimized specifically for the location the page represents.
In addition to the content itself, you should include your business address, hours of operation, a Google Maps snippet embedded in the page, along with your reviews and some customer testimonials.
These should be viewed as lead generation pages, so include a call-to-action to collect leads. You will also want to link to each of these pages directly from your main ‘About’ page and hyperlink them using optimized anchor text. For example “Sprinkler Service in Tampa” would be an example of how to properly interlink this page to pass SEO value.
If you have several location pages be sure to create unique content for each. Don’t recycle the same content and only change the location. This can lead to a penalty. Spend the type to write new fresh content for each page.
List Your Sprinkler Company on Business Directories
Listing your sprinkler company on business directories is a great way to gain valuable citations, which are signals that include your business name, address, and phone number, as well as a way to secure backlinks.
Some of the most common business directories that you should be sure to list on include Yelp, YellowPages.com, MapQuest, Foursquare, Manta, and the Better Business Bureau. These are popular directories used by consumers to find local businesses and they also help improve your search engine optimization.
Be sure to always use the same format for your business listings, including the spelling of your business name and the formatting of your address. A consistent footprint is important. If there are discrepancies between listings it can signal to Google that the information might not be accurate and harm your visibility in its search results.
Final Thoughts
Google’s algorithm constantly changes, which is why search engine optimization has continued to evolve throughout the years. Businesses that are on top of the latest updates and refreshes can make adjustments to maintain and improve their rankings and traffic.
If you are out of the loop or don’t know how to adjust your sprinkler service SEO on the fly it could mean a drop in rankings, lower traffic numbers, fewer leads, service calls, and installation jobs. Staying up to date on the ever-changing SEO industry is crucial, and one of the reasons many businesses turn to an agency partner for their SEO needs.
If you would like to learn more about our sprinkler service SEO or if you have any questions related to the local SEO tips explained above, please reach out to us at your convenience. Our team of expert sprinkler service marketers will be happy to help you.
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